LOGO & BRAND IDENTITY DESIGN / ATHENS, GA

A business
like yours.
A look of
its own.

Make your next chapter look the part. Distinctive logos and cohesive identities for independent businesses ready to show up with confidence.

Start your project ↗See the work ↓

Logo design from $400 · Work directly with your designer

Dayshift coffee identity with expressive lettering and three coordinated products
DAYSHIFT / COFFEE ROASTERSIdentity in action ↗
Made to stand apart.
Built to work together.
Trotfolk walk-time goods with a shaggy dog character and coordinated packagingTROTFOLK / WALK-TIME GOODS ↗
Good design starts with your business.Athens, Georgia · Working remotely
Two considered directionsClear scope & pricingFiles ready to useOne designer, start to finish
01 / SELECTED WORK

Six identities. Different businesses.
A considered idea behind each one.

A distinct idea.
A complete identity.

Looking for a particular kind of business? I can share a relevant example from the wider portfolio.

Explore Farloop’s running identity ↗Tell me about your brief ↗
02 / WHAT WE CAN BUILD

Your next chapter.
A clear starting point.

FOR A STRONG START

Logo Design

$400

You know what your business stands for. Let’s give it a distinctive mark you can use with confidence.

  • Discovery and an agreed design brief
  • Two initial directions; one developed design
  • Two consolidated revision rounds
  • Primary logo and alternate arrangement
  • Outlined AI master plus color, black and white SVG, PDF and PNG files
  • One-page color and file reference

Typical schedule: 1–2 weeks. Dates confirmed in your proposal.

Choose Logo Design ↗
FOR A COHESIVE BRAND

Visual Identity

$800

Your logo, colors and typography working as one—so every touchpoint feels like the same business.

  • Everything in Logo Design
  • Primary and supporting color palette
  • Typography and hierarchy recommendations
  • One supporting graphic or pattern
  • A concise PDF brand guide
  • Two relevant application mockups

Typical schedule: 2–3 weeks. One supporting-system revision round.

Choose Visual Identity ↗

50% upfront, 50% after approval and before final delivery. Scope and timing are agreed before work begins. Application mockups show the design in context; production artwork and outside licenses are quoted separately.

03 / THE PROCESS

Clear steps.
Considered decisions.

01

Understand

We define your audience, goals, style and practical needs in a shared brief.

02

Explore

I present two directions and explain the thinking behind each one.

03

Refine

We develop the selected direction through focused, consolidated feedback.

04

Put it to work

You receive organized final files and guidance for using your identity.

04 / YOUR DESIGNERMichael HallIndependent designer
Athens, Georgia

One designer.
A direct connection.

I’m Michael Hall, an independent designer based in Athens, Georgia. MHDesigns creates logos and brand identities for independent businesses in Athens and beyond. From a new business logo to a cohesive visual identity, the work brings your mark, colors and typography together.

You work directly with me from the first conversation through final delivery. The aim is a design that expresses your business clearly and gives you a consistent foundation to build on.

BEFORE WE BEGIN

Good questions.
Straight answers.

Not sure which package fits?
Tell me about your business and I’ll help you decide.

Do you work with businesses outside Athens?

Yes. I’m based in Athens, Georgia and work remotely with independent businesses elsewhere. We can share the brief, review designs and organize feedback online, and final logo files and guides are delivered digitally.

Do I need a logo or a visual identity?

Choose Logo Design if you need a new mark and a simple reference for using it. Choose Visual Identity if you also need coordinated colors, typography, a supporting graphic and a brand guide. We can confirm the fit before you commit.

What if I already have a logo?

Send it with your inquiry and tell me what feels off. We can discuss whether refining the existing identity or developing a new direction makes more sense. The agreed proposal defines the scope.

How do revisions and payments work?

Both packages include two initial logo directions and two consolidated revision rounds on the selected direction. Visual Identity also includes one round on the supporting system. Payment is 50% upfront and 50% after approval, before final files are delivered.

When can I expect the finished design?

The typical schedule is 1–2 weeks for Logo Design and 2–3 weeks for Visual Identity, after the brief and initial payment. Your proposal confirms availability, dates and milestones. Feedback delays can affect delivery.

What will I receive?

An outlined AI master and organized color, black and white logo files in SVG, PDF and PNG, plus a reference for using them. Visual Identity adds the supporting system and brand guide. Production artwork for packaging, signage or apparel is separate from the application mockups shown in a presentation.

LET’S TALK ABOUT YOUR BUSINESS

Ready for a
look that’s
yours?

Start with a few details. I’ll review your project, help you choose the right scope and confirm timing before we begin.

No payment to inquire.A conversation first. A clear proposal next.
Prefer Instagram? Send me a DM ↗

Tell me what you’re building.

A short project introduction is all you need.

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