Walk-time goods / Visual identity
For the daily detour.
Sculpted lettering, a shaggy companion and a wandering route turn everyday dog-walking essentials into a recognizable family.
Visual identity / Lettering / Graphic system / Application design
A specific starting point.
Create a warm, characterful identity that works across a leash, a bag carrier and refills while keeping product information easy to find.
A reason for the form.
A long-nosed dog follows its curiosity. The route wanders through the system, connecting the character, packaging and the everyday walk.
A system with a purpose.
The connected t/f and rounded counters give the wordmark its own rhythm. Three dog poses share a consistent silhouette. Cocoa copy grounds a warm palette of pink, butter and vermilion.
Every surface joins the walk.
The dog changes pace while the route links the compositions. A small set of repeatable elements keeps the identity coherent across very different shapes.
A useful family of goods.
Packaging gives the product name, size and quantity a consistent place. Materials and formats can change while that reading order stays familiar.
From the walk stand to the screen.
Retail signage and collection layouts bring the range together without losing the individual product information.
The artwork behind the image.
Flat artwork makes the hierarchy and construction visible. It is the reference for applying the identity consistently.
The same idea, carried further.
The identity extends beyond the logo through typography, composition and recurring graphic elements.
Explore the complete identity.
See the mark, design system and applications together in the project presentation.
Design scope and image notes
Physical scenes illustrate proposed applications. Product dimensions and quantities are illustrative; manufacturing and physical fit have not been tested.
Dimensional images are visualizations and may vary in small details from the native vector artwork. The presentation demonstrates design work; no commercial performance results are claimed.
Portfolio applications show the reach of a visual system. Client deliverables are agreed individually; extended applications and production artwork are scoped separately.
Let’s give it a clear identity.
Tell me what you’re building, who it is for and where the design needs to work.
Start your project ↗